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Why CricketRadius? The problem and the market

As you know, I launched CricketRadius.com on April 2nd. It is my second stint at entrepreneurship after SaleRaja earlier. In this article I will try to answer what idea I had so as to convince me to leave Yahoo and jump full time into this. Being very frank, I got the idea (and it is still refining) after leaving Yahoo. I had a very basic vision of doing something to connect fans when I left Yahoo, but the idea of a social network and what all features it will have have only come in the last three months. See below paragraphs to know more about the problem, the market and the solution.

The Problem
As a cricket fan, right now there are websites where you can check scores, read articles and stories written by former players and experts. Cricinfo, CricBuzz, CricketNext, Yahoo Cricket are some of the popular names. There are also a lot of fan blogs where bloggers share their views about the game. But there is no platform which gives you a cricket profile, where you can express your love for your favorite teams, players, stadiums and matches. There is no platform where all the fans can come together and share the experience which comes when our team wins, or our favourite player gets a century or a hat-trick. We watch cricket and enjoy it with our friends and family, and that is where the real love and joy for the game comes out.

We can obviously share about cricket on social networks like facebook and twitter. But it is annoying when you share about your favorite team on social networks, and every other non-cricket update gets in the way? Like someone’s birthday wishes, or what dish has one cooked, or some funny pic about a guy getting hit by a car. Wouldn’t it be great if you could talk just about Cricket?

CricketRadius - Because Fans Deserve Better

CricketRadius - Because Fans Deserve Better

The Product?
CricketRadius is a social network for cricket fans by cricket fans. Interact with others who have cricket in their blood, and discuss about your favorite players, teams and ongoing matches. Check in to the players and teams you are watching, score runs and let the world know your cricket acumen. Also, score runs and get rewarded on the way.

The Market
Currently there are more than 100 million Indian internet users, of which 45 million are on facebook. There is no need to quantify in numbers the popularity of cricket and how many of these users visit various cricket websites or share about cricket on facebook and twitter. This number is expected to rise to 300 million by 2014, according to Google India. A large young population (more than 50% of Indians will be under 30 by 2015) with better incomes and a growing economy are all reasons for this impending growth.

Online advertising in India is only worth $200 million, of which $100 million is of Google alone. Online ads and engagement models have yet to catch on in India, considering the global online ad market is $ 80 billion while global revenue for Google is $29 billion. This despite the fact that India is the third largest internet populace, only behind US and China. Some more figures can be found at http://thenextweb.com/in/2011/09/16/internet-users-to-triple-in-india-by-2014-google/

This presents to me a huge gap and a product missing for an ardent cricket fan like me. Cricket is something about which I am really passionate about, and it has been a dream come true creating a product which more than anyone else, I want to use and share with my cricket lover friends.

Every Obstacle has an Opportunity Hidden beneath it

The only people I have ever known to have no problems are in the cemetery, says Dr. Norman Vincent Peale. If this reality hasn’t hit you in the face, let me make it clear – If you are alive, you will have problems and obstacles in your life. It is as much a truth as the air we breathe, and the earth we walk on. Yet we live all our lives avoiding problems or solving them. What an irony?

When Lance Armstrong says that cancer was the best thing that ever happened to him, and that if he would have to choose between his Tour de France wins and cancer, he would choose cancer, he is saying a lot. He won the Tour de France seven times after recovering from cancer to give a light of hope to the millions of cancer patients out there, and his tryst with cancer has given him the purpose of his life, the LiveStrong Foundation.

Even in the Mahabharata, Krishna saw fighting as an opportunity which Arjuna saw as a problem. The way we see the problem is the real problem, and if every time we face a problem we ask ourselves – “What is the opportunity here?”, we can open closed doors of new opportunities which can enliven us and the people around us.

If we can learn to do this everytime, our life is taken care of

If we can learn to do this everytime, our life is taken care of

Let’s take an example. In the current tough economy, let’s say one is out of a job. It might look as a problem, but we can ask “What is the opportunity here?”. What are the answers we can get? Being without a job could actually be an opportunity to start a business, or to go back to study or take some time off to travel. When we are in a job, we are often too stuck in our comfort zone that we don’t even look at what all we are capable of. But when we are shocked by some so-called problem, we often are forced to do what we never thought we could, and that always leaves behind a better version of us.

If I look back at my life, the best things have come out from the times which I have considered my worst. Whether it was the dissatisfaction at work which led me to create Sukip and SaleRaja, or later the failure of SaleRaja which led me to writing which has now led me to another entrepreneurial venture (CricketRadius), the times which I have considered my worst at one time have given me the best results.

In times when we think the whole world is against us, what we need is the maturity to seek the hidden opportunity. We also need the patience which will allow us to wait and bide time till we can see the opportunity hidden in that obstacle. We might not be able to see the opportunity at that time, but if we can show faith in life, we will only come out stronger and better prepared for the future. I will end with this quote by John Ruskin –
“The highest reward for man’s toil is not what he gets for it, but what he becomes by it.”

Four Reasons why we should Treat our Customers as Friends

One of the best definitions of business that I have read or heard is “Business is a process by which an organization creates, delivers and captures value.” Short and simple. Create, Deliver and Capture. The three main roles of any business, and all of them revolve around the customer. In a way, we all say that we are doing business for money, or to be our own boss, or it is a way of life, but the fact is that a business cannot succeed or survive if it doesn’t have the customer at its focus all the time. Here are my four reasons why we (employees or founders) should treat our customers as friends :-

1. Customers are our biggest teachers
In my previous stint at entrepreneurship, ignoring the customer was the biggest mistake we did. Of course we didn’t realize that we were ignoring the customer till after two years we started SaleRaja, we always thought that we knew what the customer want. Even when we started interacting with customers, we were trying to sell them a product which we built according to their needs (which we guessed) rather than really taking the time to listen to them and understanding their real needs.

2. Most important relationship
If there is one relationship in business which should be friendly, it should be your relationship with your customer, even ahead of your investors and shareholders, but maybe at par with your employees. To thrive in any business, you need to know the pulse of what is happening in the lives of your business. You have to care for them at a level bigger than just your company and your product or service. Treating customers is not just about selling, but about forming long term and mutually benefiting friendships.

Customer service is not a department, it's an attitude!

Customer service is not a department, it's an attitude!

3. Connect them on an emotional level
We need to understand our customers, the businesses they run and the challenges they face on a much deeper level than what is generally the norm. We should be willing to stand by our customers in tough times, and support them in whatever way is possible (by even suffering some temporary losses). We should be interested in meeting and talking to them even when we have nothing to talk on the business front. We should always keep and deliver on our promises. We should respect their opinions and ask them for advice. Nobody can give a more subjective view of our company than our customers. Once a customer told me – “I am ready to pay you ten times what you are asking, but you have to give what I actually need.” Only if I was listening 😉

4. You will be rewarded
Being a good friend demands hard work and commitment but if we can do that, nobody can reward us better than our customers. Our customers will love us and never forget how we made them feel. If we stick by them in their tough times, they will do the same. And that is what makes business life so rewarding apart from the usual cold and transactional meetings which are the norm. An example of such a business is Apple. Every Apple customer buys its products not only because of their superior design and quality, but also because of the relationship Apple has forged with its customers over the years.

However, this doesn’t mean that the customer is always right and we do have to be professional in our dealings. But I will leave that for another post.

Writing and Speaking

Writing

I have been writing since the January of 2010 on this site. After struggling to write regularly in the whole of 2010, I have now actually started to enjoy my writing. It helps me to draw out my thoughts and clear up my mind. I generally write about issues which I face in the day to day lives, whether it is about politics, sports, entrepreneurship, society or my life philosophy in general. I write articles mostly, but also try my hand at poetry sometimes.

Many of my articles and poems have been very well received by the readers and shared pretty extensively over the social media. It is always good to know that your article is being used as a reference for knowing more about a topic, and it has happened with a few of my articles about politics and entrepreneurship. One of the poems I wrote for organ donation has been adopted by the Gift Your Organ Foundation and they begin every document with my poem, “I want to live forever“.

Although I am behind schedule, I am writing my first book. I expect it to be over by the end of 2012, and right now I am about 10% done on that front. Watch this space for regular updates on the status of the book.

 

Speaking

Although I would be the first to admit that I have stage fright like most human beings, many of my readers have suggested that I try my hand at motivational and informative speeches in the areas I write about and feel comfortable at. So I am openly declaring here that I am open to any speaking engagements if someone would be interested in hosting me. I think I would do a good job in the areas of technology, lessons from entrepreneurship and other past mistakes, and my philosophy on how I live my life and a few tricks and hacks I use to resolve difficult seeming situations.

 

Ventures

When I passed out of engineering college in 2005, I was a pure techie and doing a business was the last thing on my mind. But life had other plans. Just one year into my job, I thought that earning money is not so difficult, so why not work for ourselves. So I launched Sukip.com in Jan 2007 and SaleRaja.com in Aug 2007. After running SaleRaja for over a year, I realized making money is not that easy either 🙂

In Dec 2009, as SaleRaja was not going anywhere, I decided to take a break from entrepreneurship and joined Yahoo in March 2010. But the bug to ‘do something extra‘ was not going to die out as I started feeling restless with all the newly found free time. So I started writing regularly and took part in some social initiatives. Later in Nov 2011, I started CricketRadius.com as a separate blog for cricket related content, but that idea soon transformed into a possible business opportunity, and I quit Yahoo in Jan 2012 to work on it full-time. Maybe it is time to revive SaleRaja again too..

To sum it up my various attempts at doing a business over the years have been –

  • Sukip.com (Launched in Jan 2007, realized within six months it is not going to be as hugely viral and successful as we dreamed about)
  • SaleRaja.com (Launched in Aug 2007, and scaled it up to pretty decent traffic levels by Dec 2009, but couldn’t generate any revenues out of it.)
  • Sumit4all.com (Started writing articles and poems regularly)
  • CricketRadius.com (Launched as a blog in Nov 2012, a fully revamped website for cricket fans will be launched in April)
  • SaleRaja.com part II – I guess it is time to give SaleRaja another shot, with my learnings from last time and experience in whatever I have done in the last two years.