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Back to Entrepreneurship – Circa 2012, and what is CricketRadius?

If I have not told you yet or you have not heard yet, let me tell you. Recently, I quit Yahoo and am now working on another entrepreneurial venture of mine (after SaleRaja). Like most things in my life, this happened suddenly and without notice. When I joined Yahoo!, I was very clear that I would jump back into entrepreneurship again, but always thought it was 3 to 5 years away. More than that, I had a certain set of skill-gaps which I wanted to plug in before jumping back again.

Today, as it has already been over a month since I left Yahoo!, I can say with surety that those skill-gaps have not been plugged 🙂 And though I have done and learned a lot in the two years I spent at Yahoo, the gaps I wanted to plug still have a lot of holes left in them. But as I wrote in one of my previous posts (read point 9), maybe it was only a question of WHEN and not IF, that this would happen. And I am thankful to Yahoo to pushing me where I am today.

It started with the idea of a job change a few months ago and perfectly coincided with a separate cricket blog I started in November (cricketradius.com). When the response I got in the next couple of months to mine (and others) articles on CricketRadius surprised me, I actually looked at starting this as a business, even when I had a good and exciting job offer in hand. And so here I am, a little scared, a lot unsure about the future, but certainly confident that this is the right thing to do and I will figure out the maze that awaits me in the year ahead.

CricketRadius - Because Fans Deserve Better

CricketRadius - Because Fans Deserve Better

Coming back to cricket, it has always had a very central place in my heart right from my childhood. From watching every ball of Test Matches to cutting pictures from newspapers and creating collages to the many thousands of cricket records and statistics in my head, I always knew cricket is going to take up a lot of my time, no matter what I do and where I work. And when I started writing regularly in 2010, I couldn’t stop myself from writing on a lot of topics related to the gentleman’s game. Eventually it led me to where I am today. Another benefit of my writing and proof that if you have faith in life, the dots will somehow connect in the future.

I am working on developing the first version of the CricketRadius product I have in mind, and it would go live in April first week. The central idea around CricketRadius is that fans like me are at the center of everything that happens in cricket. There would be no meaning to any cricket without fans, and as much as cricketers are sports persons, they are also entertainers performing in front of an audience. This fan base is the glue holding the cricket world together, as they generate the eye-balls, the emotions and the revenue which eventually runs cricket and pays for the salaries of everyone involved with the game.

The aim of CricketRadius is hence to provide a platform on web, mobile and other mediums where fans can express themselves and share their emotions about the game they so much love and adore. Because as fans, we deserve a lot more than just being able to read articles by journalists or hear the commentary by former players or watch the match passively on television or at the stadium. As a fan, I want the ability to express my love for my team and my favorite players in an easy and convenient way. I want to let the world know how big a cricket fan I am, and what this game means to me.

The exact details of how this will shape up as I build the product is still very unclear and evolve in the year ahead, but what I am very sure is the ‘WHY’ of doing this as a business. And the WHY is that ‘BECAUSE FANS DESERVE BETTER‘.. Much better than the options currently in the market to express their love for the game. And more than anybody else, I am the most eager person to start using the CricketRadius website once it is live.

If you are a fan, behold, as the COUNTDOWN begins…

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  1. All the very best once again..
    Must say the LOGO has a great connect.
    Cheers!