What I learned in the last few months I worked on SaleRaja?

Right from August 2007, when we started SaleRaja, it has been like a baby for me. It was something on which we had great hope. SaleRaja was supposed to be our way out of normal day-to-day jobs. I never thought I would have to work for any other company again at that time, and we even got a promising response in the beginning. But soon, the growth in terms of traffic and registrations began to steady out and it was clear that we would need a lot more funding and resources to scale it up to the next level.

With the recession in 2008-09 and considering our background (having only technical skills and no financial, marketing and sales skills), we struggled to get any funding. There was one remote chance of funding or a tie-up but unfortunately we blew that up. Also, my partners decided to part ways because of impending personal issues like marriage and finances, and there I was, running SaleRaja alone in Dec 2008. I got together with one more guy in the beginning of 2009, then with another girl for sales for 3-4 months, at the same time myself managing my day job at Jivox and coding for SaleRaja in the mornings and evenings.

It was around September 2009 that I was alone again (it didn’t work out as expected with the other two). I was still working day in and day out, doing coding as well as sales calls, but it was beginning to take its strain on me. I was no longer enjoying what I was doing, was getting tired and fatigued easily, and my energy levels started to dip for the first time in many years. The 16 hour work days which used to pass like a breeze started to seem like a self-imposed torture. This continued from September to December 2009. It was during these last few months of 2009 that I started to ponder on questions like –

  • Is this really what I want to be doing?
  • Why am I not enjoying this work now if I used to love it so much earlier?
  • Where am I headed if I continue this way?
  • Is there any other view or picture which I am missing here?
“If you change the way you look at things, the things you look at change.” - Wayne Dyer

“If you change the way you look at things, the things you look at change.” - Wayne Dyer

I had jumped into SaleRaja at the age of 23. I also had blind faith in the idea that doing business is not possible after marriage, so this was THE time for me. And I had so much faith in mine and my friend’s abilities that failure never looked an option. I think I got so caught up in these predetermined notions that I tried harder, harder and harder but was unwilling to see the big picture, the picture that there might be something missing from our skill sets, the picture that business can even happen later on in life too, and that these last 2.5 years have taught me a lot even if they have not been as expected.

So what I learned from this experience is that sometimes we get so caught up in our day to day existence that we seldom take time to step back from our daily activities to reflect and observe our life as a whole. It is like we are so much busy in reaching the destination that we don’t even have time to stop for fuel. When we are stressed by situations, we start taking our decisions also in that emotional state. It’s strange how one bad incident can take us off track and get us going in the opposite direction instead. Only if we remember to look things in perspective of our whole life.

Taking time to stop every once in a while and gather our senses is also very important. We have to be calm and make sure we don’t panic. No matter how busy we get, we should always keep some time (a few hours or a whole day) to sit quietly and introspect that we are going in the right direction or not. It will allow us to focus on what we already have rather than what we don’t. Then we can go about calmly making new plans and vision for the future. In this quiet time we can ponder on long term questions like –

  • What all resources do I have now, and what all do I need?
  • What have been the past successes and failures, and lessons from them?
  • What skills, qualities, talents I need and how can I get them?
  • How can I more effectively use what I have right now to get the best results?

Gaining perspective also allows us to be patient and conserve our energies for future riches rather than wasting it on frustrations. It can also prevent us from making a big and costly mistake. Many times we just have to wait before the tide turns in our favor and we can start running again. Sometimes, perspective also makes us aware that we are not going in the right direction, and we might need to take a step or two back before starting again. Like in my case, I realized I didn’t have the resources and skills to pursue SaleRaja. Also, my egoistic view that business can’t happen later in life was getting in the way of making better decisions. It was then I decided to step back and take a break from entrepreneurship, work on to plugging my skill gaps, and then get back to entrepreneurship later on. It was a tough decision back then considering the work I had put on SaleRaja for the last 2.5 years, but necessary, as Steve Jobs remarked in his famous commencement speech, “It was awful tasting medicine, but I guess the patient needed it.”

I am glad I took this time to introspect, and today, 20 months after that decision, I can say I am on the right track, plugging my gaps and will soon be ready to jump into the entrepreneur world once again.

How letting go of SaleRaja could be one of my best decisions ever?

It was December 2009, and although I was still working on SaleRaja, it was now more as a burden than for interest. I was stumbling in the timelines for feature changes that I had set myself, my enthusiasm was low and I was unsure about what the future had in store for me and SaleRaja. Finally, after managing SaleRaja alone for the whole of 2009, I decided to let it go and focus on my career through a job. That means I was soon looking for a job when at one time I thought that I would not have to find another job ever. My motivation levels were at an all-time low, and I was confused and unsure about what next?

But I decided to take a break from entrepreneurship, focus on my career through a normal job, and come back to entrepreneurship some years later. It was not an easy decision, and it took me around six months of consideration to finally stop running SaleRaja as a business. Looking back now, 16 months after that decision, I can laugh over those uncertain times and say that it might be one of the best decisions I ever took. The first few months were tough, as I was confused, low on confidence and struggling to find a direction in life. But after that, and till now, the going has been wonderful. I have done things in the last one year that I never thought I could, and would do, ever. I am listing below everything for which I am really grateful in this past year.

Started sumit4all.com
I had always been good at writing, but used my writing skills only when writing letters, emails, or when somebody asked my help with it. Hence, in January 2010, I started sumit4all.com as a blog where I would write about different things I feel about, my experiences, my life, etc. I could only do so because I was free and there were no SaleRaja deadlines to follow. It was not easy at first, and I was not able to write more than one post per week. Writing was like a pain in the ass and I had to put in a lot of concentration, patience and effort to research about a topic and write an article. But slowly and steadily, I started enjoying writing and I am writing around 15 articles every month now. Many of my articles have been well received and been shared a lot through social media like facebook, twitter, etc. Now I have plans of writing and getting a book published in 5 years.

Reading Books
I started reading books during the last few months of 2009 when I was struggling with SaleRaja, but I made it regular only after Jan 2010. I started reading two books every month and have been following this practice till now. I have read autobiographies, self help books, and a few business and fiction books too. These books have allowed me to take a peek into the stories of so many men and women, and the perspective of life I got after that have been amazing. I have a small, but good library now and have a lot of books in my to-read list.

A screenshot from SaleRaja.com

A screenshot from SaleRaja.com

Landmark Education
Right after SaleRaja, I was looking for some kind of education to fill in the gaps in my skills which I had found during my stint with SaleRaja. I looked at MBA options, some short time courses done by IIMs and other B-schools, but nothing interested me. I started finding groups online related to business, entrepreneurship and started meeting like minded people in Bangalore, but that also didn’t sustain. Then I enrolled myself in the various programs of Landmark Education since July 2010, and am continuing this education even now. This could not have come at a better time for me. It has helped me get my confidence to a new level and clear a lot of doubts about life. Also, I met a lot of people through Landmark Education who are very successful and leading wonderful lives, providing inspiration and support. I can without doubt say this last seven-eight months of Landmark has been the best education of my life. It is ironical how we keep studying about specific skills / courses but never study anything about life and living in general.

Joined Yahoo
Yahoo, Google and a few more are the dream companies of many people. I was open to both startups and big companies when I started looking for a job again, and found myself in Yahoo in March 2010. Having spent the last one year here, it has given me my first experience of working in a multinational company. Dealing with different people and teams from Singapore, Brazil, Europe and US over the last year has given me much needed exposure about how work happens across continents, cultures and languages. In the future too, I am sure there is a lot I can gain from Yahoo and working here.

Waste Management Activities
In September 2010, I got intrigued by the idea of waste management and thought of a business idea around it. Since starting a new business was out of question, I got involved in waste management related activities in Bangalore to know more about its details. I took an initiative to implement waste management in apartments starting November 2011 and have got a decent response from that. I have met a lot of people who are already working in this area and am totally amazed by their energy levels. They have been a great inspiration about how to to live life responsibly. It also gave me the confidence to take new initiatives in any area, irrespective of my skills and knowledge in that area.

Dandi March 2
In March 2011, I got a chance to organize an anti-corruption walk in Bangalore. In less than three weeks, I put together a team and on 26 March, over 400 people walked over 11km under 4 hours to make this walk a huge success. These three weeks were one of the best of my life, with all my learnings in the past year put to test. I got confidence like never before after this event, and the Anna Hazare magic caught the attention of the whole nation soon after that. It was during this time only that some articles written by me attracted huge traffic from google as people searched for anti-corruption keywords on the internet. The success of this walk is the reason nothing seems impossible now to me.

What Next?
Although I have gained a lot in the last one year, I very clearly see a long journey ahead with lots to learn and do. I am in the most calm and peaceful state of mind that I have ever been, and with confidence that I can take on anything now. It has not been all uphill too in the last year, and I have tasted some setbacks too, but I have surprised myself with how well I have handled myself during these breakdowns. I have taken the lessons from the mistakes I have committed without getting frustrated and upset, and moved on to newer things. For the remaining of 2011, I have atleast two more initiatives lined up in the social space, so watch out in the coming weeks for more updates 🙂

Update – Pick a Fight was born soon after I wrote this post

Friends as Business Partners

The 3 of us in school in 2001

The 3 of us during school in 2001

I am a big fan of quotes and one liners, but it took me experience to believe in the truth of this quote by John D. Rockefeller – “A friendship founded on business is better than a business founded on friendship“. Now I can verify that. I started SaleRaja with 2 of my closest buddies from school whom I have known for over 10 years. It looked like a perfect match then, but I was to realize later that while it is important to have somebody trustworthy as your partner, friendships often carry other baggage which can create problems, particularly when the business is in trouble or growing well.

We ended up parting ways soon, as our vision for our personal future and the future for SaleRaja did not align. It was a perfect case of both sides being right but the situation being wrong. We were the right people in the wrong place. We did not share the same vision for the business. We always thought that since we were so good friends, we would always find a mutually agreeable path in case of conflicts.

We could not have been more wrong. There were times we ended up accepting what the other said as a “friendship compromise“, and not as a “business decision“. And then there were the tough times, when we decided to part ways. We are still friends, but it is, and will never be, the same. Now if I see friends who want to start a business together, I say to them that they have to be prepared for the fact that their friendship might not be the same in a couple of years time.

I think you need to friends with your partners to run a successful business. It is a necessary condition in my opinion, but not sufficient in itself. Having said that, there are always examples of friends running successful businesses. It is important to emphasize on the balance between business and friendship. Friends should always communicate in all matters, even if they feel that as friends, there can’t be a conflict between them. They should decide specific roles for themselves, see whether they compliment each other in the skills needed to run the business, and most importantly they should know when to switch on and off being friends and business partners.

What about me? Will I again start a business? Certainly YES 🙂 But will I start a business again with friends. I am not saying a complete NO here, but I will evaluate a lot more before jumping in this time. Some of the points where founding partners of any business needs to be aligned are –
• Do they share the same values and how do you expect them to play in day-to-day business activities?
• Do they share the same vision for the business?
• Are your work habits and work ethics in line to co-exist?
• How much money will you put into the business and how much do you expect to get out of it?
• What Roles will each of you play in the company? Who will be the CEO/Leader?
• What if one of you gets married and decide to move away?
• How will you treat your employees, customers, investors, etc?

There are certainly other question you need to ask apart from those listed above. But the most important question I would ask myself would be – Am I ready to accept the fact that this person might not be my friend in another couple of years? If the answer is NO, I will know what to do. In his book “The Greatness Guide”, Robin Sharma has rightly pointed out that at your funeral, you don’t see you business partners crying, it is your friends and family who will cry over your grave. A Point Well Made!!

5 Tips to Keep yourself motivated

Want to wake up early for a jog, want to write on your blog more frequently, want to change a job, or want to learn something new. Motivation is one thing you will need the most to get you started and then to keep you going. So how to keep yourself motivated, day after day, and week after week.

There are some rules which have worked for me over the years to keep yourself motivated. I am going to mention them below :

1. One Liners – Motivational Quotes have worked wonders for me. You can find them around me everywhere. I have a quotations booklet at home, there is a one liner as my status message on chat networks and social networking sites, I have registered to many RSS feeds of motivational quotes and one liners. One Liners are great to say and make a great example to follow. Just read a book of motivational quotes when you are down and you are pumping again… This has worked for me for the last 5 years now and continues to work wonders..

2. Goals – Set yourself goals, then break them down into smaller goals and go after them one by one. When you finish your mini-goals, you get the motivation and belief to go for the bigger goals. Take these goals as a challenge, and go after them.

3. Don’t Quit – Once you start a task, don’t quit. Winners don’t quit and quitters don’t win. Another one-liner but conveying something very important. Keep trying your goal until you complete it.

4. Find a supporting friend – Find a supporting friend who understand you and keeps you motivated. When you feel down and out, you discuss with your friend and he/she will motivate you back to track. This friend should be someone who knows you well. It could be a sibling, your spouse or a colleague. The point is: surround yourself with positive people who won’t let you get demotivated.

5. Take Risks – Take risks, learn something new everyday. Understand that there will be failures along the way. No one succeeds without encountering some failures. Treat every setback as an opportunity to learn and strike at the problem again, but better prepared this time.