What is Feedback? And The Benefits of Feedback for Your Team / Company You Never Knew?

It is the end of the quarter. And it is feedback season again!

Feedback is a word many people dread and it makes them uncomfortable, while for others it is a tool to reflect on and improve performance. Having been on both ends of the feedback spectrum over my career, I want to share today what I think feedback is, and how it can benefit people as well as organisations.

What is feedback?

Do you think feedback is an operational necessity which your organisation requires you to do? Do you think feedback is something “extra” you have to do in addition to your work? In the early days of my career I saw feedback as a distraction which keeps me away from “real” work. I wanted to get done with the feedback cycles as soon as possible as it would make me anxious and nervous. After all, nobody ever told me the purpose of feedback, how to do it well and how to make it a tool in my development.

It was only through my own mistakes receiving and giving feedback (and a few trainings) that I realised that feedback is work itself and not something external to it. Feedback is as much a part of my (and everyone else’s) work duties as any other task I consider essential. Over time I came to see feedback as a tool to improve not just my own performance, but also of the people around me, and of my team/organisation as a whole.

Feedback can happen in a ‘day to day’ manner like any other task. It can be a simple comment on some work which was just completed, like :-

  • You handled that really well. Thank you for thinking about that specific case.
  • I loved how you presented your ideas in the meeting we just had.

OR, Feedback can be a structured conversation with your manager or employee. For example :-

  • I see you doing really well in … , …
  • I would like to see you develop skills like … , etc

“Feedback is the breakfast of champions.”
– Ken Blanchard

The Benefits of Feedback You Never Knew

The most important and obvious benefit of feedback is that it shines a light on and reveal our blind spots. We all need feedback to reflect, learn and grow. It helps us become aware of our strengths and weaknesses, and identify any actions required to address them and improve performance. Timely feedback is essential to creating a loop where we are constantly reflecting upon what we did in the past and how can we do better in the future.

But apart from assisting in our own personal development, I believe feedback can be an important tool which can help our team / company in other ways. Some of these are :-

1. Better Relationships

A regular cycle of feedback, not just with our managers but also with our peers, helps us build better relationships at work. It helps us get comfortable with each other and develop friendships with our colleagues. Having strong relationships at work not just impacts business results, but also results in more smiles and satisfaction from what we do. Giving and receiving feedback builds trust and help create a safe environment where people can be themselves without any pretensions.

2. Clear Expectations

Having regular feedback conversations with people help clear expectations about what we expect from each other. It brings out our implicit expectations in the open and iron out any disagreements. Doing this right avoids any future misunderstanding and conflicts, and even if they arise, are much easier to handle and resolve.

3. Positive Reinforcement

Giving appreciation of a task well done serves as a wonderful positive reinforcement for the kind of behaviours you want to nurture in your team and your organisation. Giving people a pat on their back or an informal “whoop” or “cheers” can do wonders to their confidence, and sets an example for everyone else.

4. Culture of Feedback

If people are comfortable giving and receiving feedback in a company, and if it becomes a part of people / teams working together, then you have what is called a “culture of feedback”. This can be a tremendous asset for any organisation. This culture lets your employees know that you care about them as people, and not just the business results they produce. The culture of feedback creates an environment which enables every team to take ownership and pride in going after and achieving their business goals, while also taking care of their personal well-being and growth.

To sum it up, the benefits of continuous feedback far outweigh the cost of having a culture of feedback and the little awkwardness everyone feels while giving and sharing feedback, which can be easily mitigated with proper training and guidance. Having a culture of open communication and regular feedback empowers people to come to work and make a difference – to their own growth as well as to the company’s purpose.

Five Things A Leader Must Do By Default

In today’s corporate environment, after a few years of doing your job well enough, chances are that you will be asked to step up and lead a team. You trained and studied to be good at your job, and now getting to manage people seems like a reward for a job well done.

By promoting the good performers to be managers and leaders, people have assumed for centuries that the skills that made you successful as an individual contributor would also make you successful as a manager. If you have led people for any considerable amount of time, you would know how false this assumption is. Yet in the business world, this continues to be the norm.

Today I want to list down five things which you must do, or are expected to do by default, to be effective as a manager/leader. And it is likely that nobody told you this when you were promoted. I have only figured them out after leading teams for over a decade, and I believe I am on a continuous journey to learn and know more about leadership.

1. Lead Yourself
The first thing you must do to be effective as a leader is to lead yourself. Your relationship with your team will be determined more by your trustworthiness than by any other skill or talent you might possess. Trust is the foundation of leadership, and you build trust by leading yourself first – by holding yourself accountable for what you demand from your team. Like any worthwhile endeavour, it takes time, effort and daily investments to build trust with your team.

If you want your team members to honour their promises, honour your promises to them. If you ask them to be on time for meetings, you must be on time first. Or you will lose their trust. If you ask them to be respectful to each other, you must respect them first. Or you will lose their trust. If you want them to be humble, you need to exemplify that in your behaviour. If you need them to be honest and sincere, you need to acknowledge your mistakes publicly and make amends for them. You can not lead a team if you can’t lead yourself.

“Trust takes years to build, seconds to break, and forever to repair.” - Unknown

2. Know Where You are Headed

When you are leading a team, people will look up to you for providing direction. Having a well-defined purpose clarifies why the team exists in the first place. Coming up with the team’s purpose together with your team will empower them to take decisions which are in the best interest of the team.

Listening to your team and engaging in a dialogue will allow the team to define and own its purpose. You need to spend time with the team regularly to discuss, revisit or reshape the team’s purpose. Ensuring each member understands the team’s purpose and their role in the team will empower them to prioritise their tasks effectively.

3. Be a Coach
If you have people reporting to you, then you are their coach by default. You don’t have a choice in being their coach as people will approach you anyways. When they are demotivated, when they have a conflict, or when they need help for any other reason; it is your responsibility to listen, understand their concerns, and then coach them to align their personal motivations with the team’s shared purpose and goals. If you can’t do that effectively, it will impact the results the team intends to produce in the future.

While I assert that you are a coach by default, the skills and conversations required to be a coach don’t come by default. You must invest time and effort in learning and practicing your coaching skills. How well you coach people will be directly proportional to the results the team produces. Investing in learning these skills and making coaching a priority will be your best investment ever.

“If you don’t know where you’re going, any road will take you there” – Lewis Carroll

4. Demand Commitment and Accountability
Just as every sport has a certain set of rules, each business team can come up with rules (or standards) which apply to their business and industry. These rules will govern how you work and define success and failure. Examples could be how you treat your colleagues, how complaints are handled, and what boundaries you set in matters important to the team. Once these standards are set, it frees up everyone to exercise their own creativity in making decisions. This gives shape to the ‘culture’ in the team.

After you set up these standards together with your team, you have to demand them. Of course, for this to work, you have to exemplify them yourself. Holding your team accountable to these standards (or rules) will bring the team members together and set the team up for high performance. The intention behind it is not to punish or penalise people when they slip up, but to ensure an open, fair and supportive culture in the team.

5. Serve Your People
I believe that leadership is a privilege, and that each leader is a custodian of the company’s values, beliefs and ambitions for the future. Leadership will require you to think beyond your own self-interest, and from your team or company’s point of view. In order to lead you must be willing to serve – to put your team’s interest in front of any individual interests, which might lead you to make some difficult decisions from time to time.

Leadership is not about power or authority, nor is it about popularity. Leadership is about character – which you will need to express yourself authentically, compassion – which you will need to grow and develop your people, and integrity – which you will need to serve your people with the respect and transparency they deserve.

I believe that leadership is standing for something bigger than yourselves. You show your team the way, give it what it needs to do the job, and then get out of the way. Your biggest job is to create an environment of respect and accountability, where people have fun and express themselves freely by continuously moving forward towards the team’s goals.

Leadership is Service

To sum it up, these five points above are not strategies or tactics which you can incorporate in your leadership style to get better results. These are the bedrock which will give rise to a myriad of strategies and tactics, which in turn will lead to those results. If you try to fake them, your people will call your bluff sooner or later, and you will lose all credibility and trust. An attitude of humble service will enable you to become a better leader, while taking care of your team and company’s needs.